Are you considering selling your house and worried about how to make the best sale? To get the most value for your home and to sell it quickly, you need to attract ample home buyers. The more buyers you attract and get to view your home, the more chances you’ll have to sell your home. Follow some (or all) of these tips to make your home more attractive, strategize your home’s sale and marketing, and overall, increase the number of interested buyers.
- Social media:
As social media is now completely incorporated in our lives, many people do not do anything without the help of social media. It has solutions for every problem – searching for businesses, reviews, advice, and spreading the word (marketing!), this is the reason that it is perfect for promoting your home. You can reach to a large audience with the help of social media. You can list your home on various websites while posting good quality images of your house, setting your post to public, and including your realtor’s contact. This way people can like, share, or schedule a viewing.
- Beautify your garden:
Now that you have advertised your home on various platforms, the next step is to make your house look more attractive. Because the average buyer views a home before purchase, one simple thing you can do is improve your garden to add to your home’s curb appeal. Make sure to tidy the lawn, trim bushes, and edge borders so that it looks as pretty as possible. Adding new blooms or fresh mulch can add that little bit of “wow” to make your home stand out. If you are selling in the winter, keep the lawn well-raked and clear of any debris. We also recommend taking pictures of your house in the spring when the flowers are blooming and the garden is green whenever possible and using those images for your winter listing.
- Start marketing efforts before spring:
In general, home sales increase significantly in the springtime. Therefore, you should start your marketing efforts before spring in order to sell your house quickly when spring arrives. Online real-estate portals also get millions of visits in the springtime and it is also estimated that phone calls and emails are 50% higher in the springs.
- Videos and 3D stimulation:
While marketing for your house, you can also make digital content for your house. You can advertise the house by posting videos and 3D simulations in addition to the traditional photo array. As a result, potential buyers can visit each room of the home remotely – enabling you to reach buyers from other states as well.
- Hire a real estate agent:
Not that you can’t sell a home yourself, but real estate agents have access to a vast and wide-reaching network of websites and other realtors representing buyers – more than a homeowner has access to. Essentially, you are paying for the marketing ability a real estate agent can provide, plus they help arrange the sale details and paperwork so you can sign and go, which is an added bonus.
- Keep your house comfortable:
If you want to change that potential buyer into actual buyer. then make sure to keep your home cool (but not too cold!) in the spring and summer or warm in the winter when they come in. Cold homes are perceived psychologically as not welcoming, which it also provides a negative impression on the buyers. If your house doesn’t receive much natural sunlight, turn on all the lights (and switch the bulbs in the darker rooms to LED). Your energy bill may increase slightly, but it is worth it if the effort pays off with a sale.
- Offering coffee/tea and a treat:
Although the buyers will mostly be considering the price and features of the home, you can get ahead of the competition (and leave a memorable mark) by leaving refreshments out while they explore your home. Coffee, tea, and water can easily be provided, and the smell of fresh baked cookies will warm any heart to your home – plus, this provides a psychological benefit: making the buyer feel more at home.
- Price must be right:
Realistic prices are essential to attracting relevant and capable buyers. Setting the right price is important as price is one of the leading factors that contributes to the decision of making an offer or not. Also keep in mind, the average buyer will be financing the purchase of the home through a mortgage lender and will likely be required to have the home appraised. A sale price that is far above the true appraisal value likely won’t be granted the lender’s approval for the loan. Your realtor can help you accurately price a home, or you can seek out your own appraisal. Home values should be set based on current market conditions and what comparable homes near you have sold for. Some upgrades or updating can be expensive but likely do not increase the value of the home enough to recover all of the costs put into the changes; especially so if the upgrades only brought your home up to current modern standards.
- Be clear in the ad:
You must be clear in your advertising when describing your house. Using too fancy or eloquent of descriptions will only disappoint your buyers when they visit your place and it falls short of its marketing. It is best to describe your house with the most appropriate words, highlighting major features and unique parts of your house.